CEO at Peak Sales Recruiting
Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless. Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner. He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.
by Eliot Burdett | Published on - February 20, 2018
We make initial judgements about people in nanoseconds. We take just 50 milliseconds to decide whether to stay on or to leave a new website. It takes up to 10 good experiences with a brand to make up for a bad one. Simply put, first impressions matter and can make or break your ability to
by Eliot Burdett | Published on - February 8, 2018
More than 80% of all B2B leads are from LinkedIn – so if you’re not using LinkedIn, or not using it effectively, you’re missing out big time. There’s a lot of opportunity on a platform that boasts half a billion users and encompasses every industry. But if you’ve only put together a basic professional profile,
by Eliot Burdett | Published on - January 14, 2018
Interviewing salespeople is like peeling an onion. It involves peeling away their superficial layers and getting past conditioned responses to learn about their capabilities, traits, cultural fit, and if they will yield quality results. With 50% of sales reps today missing quotas, conducting a successful sales interview is the difference between hiring a top performer
by Eliot Burdett | Published on - December 18, 2017
In the hypercompetitive industry of sales, a motivated sales force can mean the difference between hitting targets and missing them by a mile. In fact, a recent Gallup study found that an unmotivated workforce costs companies 300 billion dollars in lost productivity each year. Even the best sellers, with self-motivation and resiliency built into their
by Eliot Burdett | Published on - October 3, 2017
Diversity in the workplace has been an issue since the civil war. Fast forward to 2017 and a lack of diversity in the workplace remains an issue. In fact, a recent survey by Career Builder found that only 35 percent of women feel confident that compensation is dispensed equitably between the genders. As U.S. demographics continue to change alongside a
