CEO at Peak Sales Recruiting
Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless. Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner. He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.
by Eliot Burdett | Published on - April 7, 2015
A recent Gallup poll found that 82 percent of the time, companies fail to choose the candidate with the right talent for a management position. The research looked at managers for a wide range of industries, and in a wide range of roles and found the data was fairly even across the sample. “If great
by Eliot Burdett | Published on - March 31, 2015
If you haven’t built a team of highly qualified and skilled sales professionals, don’t waste your time and money investing in sales processes, training, compensation plans, technology, marketing support, or strong products and services. Depending on the industry, somewhere between 20 and 33 percent of salespeople aren’t capable of being successful at their jobs. It’s
by Eliot Burdett | Published on - March 23, 2015
When I became the leader of a sales team for the first time in the mid 90’s, I did not have the luxury of selling for many years and being mentored by someone who could teach me the ropes. Instead, I was a company founder who filled a need that we had at the time
by Eliot Burdett | Published on - March 16, 2015
Describe cold calling to someone outside of sales and they will cringe at the notion of contacting an unknown person and likely hearing that they don’t want to speak. Even sales people who claim to embrace hunting will often avoid cold calling if given the choice. There is no doubt that prospecting for new customers
by Eliot Burdett | Published on - March 9, 2015
The key to writing a great Sales Manager job description: articulate specific performance objectives and highlight how a candidate will advance their career at your organization. High performing sales managers are gainfully driving revenue for their employers and not perusing job ads. So if you need to hire one, you are going to have to
