CEO at Peak Sales Recruiting
Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless. Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner. He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.
by Eliot Burdett | Published on - December 5, 2013
After many years of answering all sorts of sales management, recruiting and performance questions, I decided to put together an FAQ for hiring amazing sales people. These lessons have been learned from decades spent in the trenches building and managing successful sales teams as an entrepreneur and sales leader, as well as recruiting, investing and
by Eliot Burdett | Published on - December 3, 2013
Robert Cialdini’s book, Influence: The Psychology of Persuasion, while not your typical sales book, provides a fascinating look at the science of persuasion and how buyers are influenced into making purchases. The author, a professor of Psychology and Marketing at Arizona State University, spent three years undercover in telemarketing organizations, car dealerships and fundraising organizations observing
by Eliot Burdett | Published on - November 28, 2013
Good article here, Five Common – and Avoidable – Mistakes in Sales Force Design, by ZS Associates. We have summarized theses mistakes and added our take. Role pollution – Sales people are involved in too many support and non-sales activities. Peak’s Take: We see this a lot, particularly from sales managers that weren’t themselves top sales people,
by Eliot Burdett | Published on - November 25, 2013
Effectively on-boarding new sales hires is one of the most important steps an employer can take to achieve a high return on the investment made to find that person. A simple yet very powerful way to do this is to have new hires shadow one of your most successful sales reps. Over the years, I
by Eliot Burdett | Published on - November 19, 2013
The percentage of sales reps at quota on many sales teams implies a serious struggle with sales hiring efficiency. According to the 2013 CSO Insights Report entitled “Optimizing Hiring Effectiveness, Getting the Right Players on the Field”, the average percentage of reps making quota was 62%. When the participants in the study were asked to rate their
