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The Importance of First Impressions in Sales

by Eliot Burdett | Published on - October 21, 2013

Leading sales trainer and author, Colleen Francis, recently had this to say about first impressions in sales: Salespeople will generally have between 4 and 30 seconds to make a first impression on prospective clients that will compel them to want to engage This is a sobering observation. Most companies have a limited number of prospects

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Non-Financial Rewards for Sales People

by Eliot Burdett | Published on - October 16, 2013

We have written about the linkage between money and sales rep behavior (see links below), but money is not the only way to motivate your sales team members and there may be times when you need to motivate using additional methods or alternatives to financial rewards. Here are some of the key ways to motivate

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Gain access to key sellers in your industry.

by Eliot Burdett | Published on - October 14, 2013

It is no accident that many successful sales force’s are highly ethical. When customers are treated the right way and their best interests are made a priority, they reward their suppliers with more business. Immoral and dishonest sales people don’t achieve long term success (and they certainly don’t sleep well at night), but getting your

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Interviewing Sales People: It’s Not About Making Friends

by Eliot Burdett | Published on - October 14, 2013

Image via Ambro / FreeDigitalPhotos.net Sales people are naturally engaging (at least the good ones are), so interviews with sales people are usually cordial and friendly. If the candidate being interviewed is currently working (and the good ones usually are), then the interviewer is likely to bend over backwards to make a good impression, which

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The Traits of Top Sales Performers

by Eliot Burdett | Published on - October 11, 2013

Spend some time with high achieving sales people and it quickly becomes obvious that they share some key personality traits. Evidence of common attributes amongst top sales people comes from many high profile studies. Some of these are particularly notable in terms of the specific traits of top sales performers. Dr. Christopher Croner, Ph.D, who himself has