CEO at Peak Sales Recruiting
Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless. Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner. He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.
by Eliot Burdett | Published on - July 12, 2012
Social selling; it’s not asking about your client’s weekend or their kids. It’s about utilizing social media to increase sales. Do you know how it works and should your sales reps even care? Sales has always been about doing business with people you know. Networking and leveraging relationships through meetings, conferences, organizations, etc., has been
by Eliot Burdett | Published on - July 10, 2012
Does your interview process include a mock sales presentation or involve role- playing with the candidate? It should if you want to increase the likelihood that your next hire will become a consistent sales contributor. Peak and its customers regularly use live tests to assess the capability and fit of a sales candidate. In order
by Eliot Burdett | Published on - June 26, 2012
Think marketing, reputation and brand don’t matter in sales hiring? Try never cutting your lawn in front of your office for a year. This is exactly what one company did. They approached Peak to help them attract sales talent and when we arrived at their offices we were confronted by an overgrown mess of weeds
by Eliot Burdett | Published on - June 21, 2012
Are your best producers sales people or order takers? Which one do you need and can you tell the difference? Would you call the person at the coffee shop a sales person or an order taker? They manage a business exchange between customers and the store (sales), and yet they primarily take orders. Is the clerk who up
by Eliot Burdett | Published on - June 19, 2012
Sales people always face objections. Selling for a start up means facing objections and a tremendous amount of resistance. The customer is unfamiliar with the business and has no reason to trust you. You have few (if any) references, no proven merchandise, reputation, or extended track record. The product is usually more expensive and buyers
