CEO at Peak Sales Recruiting
Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless. Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner. He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.
by Eliot Burdett | Published on - January 28, 2009
Article by Geoffrey James – Top 10 Lousy Sales Approaches – some of them sound pretty funny, but you tend to see most or all of them across a large team – Lousy Approach #4. The Razzle-Dazzle. Example: “This is the next generation, state of the art…”” Lousy Approach #2. The Assumption. Example: “Everyone in
by Eliot Burdett | Published on - January 24, 2009
If you are like many sales managers right now, you are looking at least a few members of your sales team underwater on their targets. Perennial top performers hit their numbers in good times and bad, but 80% of reps experience challenges hitting their numbers, even in good times. Here are some steps you can take to get more sales
by Eliot Burdett | Published on - December 5, 2008
We tackle projects of all different shapes and sizes. The most exciting ones revolve around a tech company with under-performing sales, where a recruiting project must not only hire great sales rep but create a culture change on the whole sales team. Anyone who has tried to create large scale change knows how challenging this
by Eliot Burdett | Published on - November 6, 2008
A colleague pointed me to a great Seth Godin post this morning on hiring (thanks G): “It only takes 10% as much effort to hire someone in the bottom 90% of the class. And it takes the other 90% to find and cajole and retain the top 10%.” Many companies are lackadaisical about hiring, so
by Eliot Burdett | Published on - October 7, 2008
Spending on marketing vs. spending on sales in B2B companies? The debate over which path yields higher results will continue into perpetuity. In a recent SoftwareCEO.com article, author Maureen Blandford asks some good questions about how marketing investments actually benefit B2B sales: “what happens if you stop producing marcom material, for a year? And most
