CEO at Peak Sales Recruiting
Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless. Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner. He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.
by Eliot Burdett | Published on - October 1, 2006
I just finished reading Spin Selling by Neil Rackham. I have wanted to read this book for ages. The author studied the characteristics of big and small ticket sales as well as the behaviors associated with those that were successful selling each. For instance, in small ticket sales, particularly when selling to a consumer, often
