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Influence: The Psychology of Persuasion in Sales

by Eliot Burdett | Published on - December 3, 2013

Robert Cialdini’s book, Influence: The Psychology of Persuasion, while not your typical sales book, provides a fascinating look at the science of persuasion and how buyers are influenced into making purchases. The author, a professor of Psychology and Marketing at Arizona State University, spent three years undercover in telemarketing organizations, car dealerships and fundraising organizations observing

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The Most Important Profession in the World: Sales

by Eliot Burdett | Published on - May 6, 2013

We have said it many times. The world’s second oldest profession has changed more in the last fifteen years than it has through all of time. Dan Pink’s latest book, To Sell Is Human: The Surprising Truth About Moving Others, covers this evolution and if you love selling as much as we do, you will love this

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Book Review: Turbulent Times Leadership for Sales Managers

by Eliot Burdett | Published on - November 29, 2012

I  receive regular requests from authors to review books and the title of one recently caught my attention. The book’s title, Turbulent Times Leadership for Sales Managers: How the Very Best Boost Sales, piqued my interest because it speaks to the world that many sales leaders find themselves in today – the real world. I

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Customer Interactions (Humorous)

by Eliot Burdett | Published on - October 20, 2010

Here is a video on customer interactions with sales that falls into the “oldie, but a goodie” category. Just for kicks. Related posts Top 12 Sales Conferences to Attend in 2024 Outside Salespeople: Our Quick-Start Guide to Hiring SELLING SERVICES close About Latest Posts Connect: Eliot Burdett CEO at Peak Sales Recruiting Before Peak, Eliot

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To Outsource or Not to Outsource?

by Eliot Burdett | Published on - June 16, 2010

One of our readers asked us whether they should hire a junior sales person or a telesales company. On paper, outsourcing the sales function looks quite attractive. Risk and costs are assigned to a third party that specializes in sales and management overhead is decreased. In practice things are a bit different and here is