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The Markets are Dropping.  Is Sales Compensation Dropping as Well?

by Eliot Burdett | Published on - May 9, 2012

We get a lot of questions about whether sales compensation is sagging in light of the economy. The simple answer is no, sales compensation is not dropping…for the reliable performers. The detail behind the answer involves looking at supply and demand. The model of supply and demand is the backbone of price determination in a

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Top Three Reasons Why You Don’t Give Company Stock to Sales People

by Eliot Burdett | Published on - July 16, 2011

Small business owners are often tempted to offer stock to key managers and employees as an incentive for them to stay and grow with the company. When an employee asks for stock as part of his or her compensation, business owners often see this as a vote of confidence from staff and a way to

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Beware of the Sales Compensation Surveys

by Eliot Burdett | Published on - June 2, 2011

From time to time you will be in a salary negotiation with a sales candidate when they pull out a salary survey as evidence they are worth the compensation they are asking for. So how much weight do you place on salary surveys? The answer depends on a few factors: Was the survey conducted in

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Outcomes by Design – Hunter vs. Farmer Sales Compensation Plans

by Eliot Burdett | Published on - March 9, 2011

The hunter vs. farmer categorization for sales roles is a crude way to segment the sales function, but it is often a useful distinction, particularly when it comes to comp plan strategy. While new business development roles and existing account management roles both share the goal of generating sales, the roles are fundamentally different and

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Sales Comp Plans and The Age-Old Debate About What Motivates Sales Reps

by Eliot Burdett | Published on - January 10, 2011

Thought provoking video from Dan Pink on the relationship between incentives and behaviors with a couple of interesting observations that potentially relate to sales comp. According to Pink, studies show that for non-mechanical tasks that are complex and require conceptual and creative thinking, a basic amount of compensation must be paid or the person will