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Where is the Sizzle in Your Hiring Value Proposition?

by Eliot Burdett | Published on - February 15, 2011

Companies make huge investments in creating value propositions that will attract customers, but reading the typical job ad shows far less effort is put into attracting the top class sales talent that will actually secure those customers. Boring checklists of required credentials and bland mentions of the company’s mission statement will attract lots of candidates

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Alternative Ways of Evaluating Sales Candidates

by Eliot Burdett | Published on - January 18, 2011

Interviews are the staple method for most companies when hiring sales staff and often there are multiple interviews conducted by different team members of the hiring company. Some companies will take the screening process a step further and conduct in depth reference checks. All of this is done to ensure the new hire is the

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Four Sales Trends that Affect Sales Hiring in 2011

by Eliot Burdett | Published on - January 12, 2011

We know we sound like a broken record on the evolution of sales. Selling is not the same as it used to be. Just 20 years ago, golf memberships, long lunches and snazzy promotions had a huge influence on customer decisions and Herb Tarlek’s character on WKRP in Cincinnati was a funny depiction of the

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How to Build a Sales Team for Web Development Business

by Eliot Burdett | Published on - December 15, 2010

We answered this question in LinkedIn today I wish to take my web development business to the next level. Lead generation and sales is my current weakness. I think the right person(s) to help with sales could be the next step but I do not know how to go about this. Ideally, I could start

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6 Ways to Hook That Top Sales Performer

by Eliot Burdett | Published on - November 22, 2010

The pool of top sales professionals who want to join a company that doesn’t look “high performance” is about as small as the market for buggy whips. Small. When it comes to hiring, the better your company looks, the more interest it will attract from job seekers, which means you have to go beyond the