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The Importance of Thought Leadership in Sales

by Eliot Burdett | Published on - April 9, 2012

The sales community generally views thought leadership as a fancy name for marketing and something that is outside the purview of the sales function. Thought leadership is indeed a fancy name, but it’s not the name that makes it important. It’s the idea of going beyond business as usual and defining your organization as innovative

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Anatomy of a Top Performing Salesperson [Infographic]

by Eliot Burdett | Published on - March 27, 2012

What does it take to become be a top performing sales person? The infographic below demonstrates the anatomy of a top performing salesperson and why employers struggle to find and recruit sales people who will consistently over achieve. relpost-thumb-wrapper Related posts 10 Ways to Motivate Your Sales Team to Crush Their Numbers-Infographic Mastering Sales Management:

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The First 90 Days – How to Get Your New Sales Hires Producing, Fast

by Eliot Burdett | Published on - January 26, 2012

Next month, we will be publishing a new guide entitled The First 90 Days – How to Get Your New Sales Hires Producing, Fast. Here is a teaser from the introduction. Most companies take months or even years to determine whether a new hire is successful, but often all the evidence to indicate whether a

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Tough Decisions – Rebuilding the Sales Team

by Eliot Burdett | Published on - December 13, 2011

This morning I had breakfast with friend and President and CEO of Stratford Managers, Jim Roche. They are a progressive group, helping companies achieve growth and profitability through a mix of consulting and acting executive engagements. They are a sales savvy bunch as well. In a recent blog post, When It’s Time To Rebuild Your

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How to Make Friends and Influence People using Social Media

by Eliot Burdett | Published on - November 29, 2011

Now more than ever, sales and marketing are tied at the hip, with marketing driving leads and the sales function, particularly in small companies, engaging customers online. The art of making friends and influencing people online through the use of social media has become so important in businesses and jobs that many people now make